News & comedy are the most watched video genre online. This is why I think a mixture of the two is a very powerful combination for any business. An entertaining video with solid information on its industry and brand is a winner. You are helping to inform the viewer about a purchasing decision, with product placement. There's no in-your-face selling tactics.....thats not what this is about. We don't like to sell TO people....and frankly, they don't want to be sold TO! We want to share an experience. And give them something they can use. This is a very smart and effective way to close sales.