What makes a killer idea?
POSTED BY justin IN Uncategorized @ March 6, 2009 - 5:39 pm
* It has an identifiable audience/defined market
* Has an appeal people would pay money for
* Has a credibility hook so it seems trustworthy
* Meets a craving that market needs badly
* Is presented by the right person at the right time
* Pulls together lots of these ideas
* OFFERS SOMETHING NEW
April 7, 2009 @ 2:33 pm
Susan Wayo
We agree. Now I might express these differently if I'm talking about healthcare versus fashion, say, but, the ideas are right. The problem is a LOT of people don't do enough homework (i.e., gather facts from the market) to determine IF or HOW MUCH their offering or idea fits these criteria. As revenue strategists, we face this problem all the time.
And that's where video can come in. If used properly, I believe video could play a role in creating and vetting killer ideas, communicating them, building credibility, and getting the right face in front of the right audiences at the right time.
And that's why I ended up at this sight. Now, work on your own credibility. Add an office location and address, for heaven sake, on your contact page and put your management or top creative genius up so we know you are real. We don't do business with companies that exist only in cyberspace. No one should!
April 7, 2009 @ 4:31 pm
justin
Susan, right you are. Much appreciated! Our 'contact us' page now reflects your thoughtful criticism! Thanks for commenting, and visiting.