What are viral videos for?

Video clips are used to generate click-throughs, subscriptions, and to get people to your site to do whatever it is you want them to - for example, shop.

Videos ranging in length and promotional content placed on YouTube, YourCharlestonTV, or Google Video for example, might specify a URL, indicating that there's a website that may be interesting or relevant to the viewer. A link is also provided on the same page as the video, which potentially drives traffic back to the main website. Videos can be sorted into various categories such as Personal Blog (global issues, spirituality, current events) and Comedy (spoofs, skits, celebrity parody), to mention but a few.

Note that videos can quickly become viral, being shared by tens or even hundreds of thousands of viewers, most of them connected through online social networks. Especially if the company making them understands how to leverage the marketing, as the cut company does. However, it is important to understand the nature of the environment in which video clips are most widely distributed and shared. If you simply add a video clip to your site or blog, and to YouTube, you will be taking advantage of only a small fraction of the opportunity that exists. In the same way that you optimize your web sites and blogs for the major search engines like Google, Yahoo! and MSN, you also have to optimize the presentation of your video clips in order to be found through searches within social network community sites.

That is why we have created the "cutco BLAST" - our proprietary marketing tool that blasts your content to the masses.