Here are the secrets – ok, they arent really secrets but they kind of are because I make money by charging clients to do just these things. So why am I then blogging about it? I am trying not to think too hard about that answer, because if I do, I am likely to kill this post!
SO here goes : YouTube’s search algorithm (how the general public finds your video) is based on a few key factors, including views, rating and comments.
1 – Uploading your video is to a create list of solid keywords which you need to target with your video. Check out Google’s Keyword Traffic Estimator to help you determine the most searched keywords for your niche. However – the more searched your keyword, the more competition it will have, but this also means that if you can beat out your competition with that word, or a word like it, you will get a lot of views for your video upon people searching for that word.
2 – After you came up with your great list of keywords, go to YouTube and search for videos matching them. Once the results are displayed click on the “sort by relevance” link and scroll down to “view count”. This will sort out the videos with most views. Click on the video then proceed to click on the “more info” link. You should see the tags that the author of that video used. Think about using some of those tags into your video “tags” box. This technique will help you get your video to show up in the “related video” section of the videos that are already getting lots of views for the keywords you want to target. This could result in hundreds if not thousands of targeted views for your video.
3 – Right after uploading your videos go to www.pingler.com. In the space under “website name or title”, type in your video title. Then, enter it’s URL, select a category, type the CAPTCHA and click on “ping my site”. Pinging informs the search engines that there is new content available for indexing, among other things. It is good to do. Ping it. Trust me.
4 – Commenting on other people’s videos can have a major impact on the amount of views your videos and profile receive. Also – comment on your OWN video, first. This will encourage others to follow suit. This can dramatically increase the amount of comments and ratings your video receives. Just saying something simple such as “Please tell me what you think… leave a comment” or “Give me some feedback… leave a comment and rate the video” can have a positive effect on your efforts. When commenting on other people’s videos I generally will find the one’s with a large number of views or go the opposite direction and comment on the newest videos and try to be the first. If you comment well and say something interesting, people will check out your channel, and your videos, and subscribe to you. Boo Yah.
5 – Here is how to find the latest videos in your niche: Do a standard search for your keyword(s). Hover your mouse cursor over “Uploaded: Anytime” link and a dropdown menu will appear. You can either select “today” or “this week”.
To find the videos in your niche with the most views search YouTube for your keyword(s). Once the results are displayed click on the “sort by: relevance” link and scroll down to “view count”. Immediately after you comment on someone’s video send them a “friend” request. Having a large amount of YouTube friends will boost your ‘credibility’, and add additional social proof.
Doing this will also increase the likelihood of that person publishing the comment. One of my favorite strategies to use when commenting on videos is doing the video producer a small favor. Leave a comment saying that you submitted their video to Digg, posted it on your Facebook wall, or even sent out a tweet to all your Twitter followers. Often times these comments will be published without hesitation and some people will return that favor.
6 – Once you have uploaded your video to one (or my suggestion – several at once) of the popular video sharing sites, you should share it with as many people as possible. Begin with your own social network : Facebook, Twitter, etc. As you share it with your friends ask them to share it with their friends by either reposting it as part of the status update on Facebook or asking people to re-tweet on Twitter. Seek out special interest groups that would be interested in seeing your video. For example, if you created a video about art, post your video on Facebook among art groups and fans of various art galleries, artists, art events, etc.
7 – Promote your video(s) on relevant forums. For example, if it is a video about cat training, it could be promoted on cat forums (there are many). Basically you want to find your audience, and head there. You can put the video URL’s in your signature, or even make a post about it. Just be careful : DONT push too hard, or double post, or be naggy about it…..as that could turn people off.
8 – Reach out to Blogs and first leave your video as a comment, but contact the author as well to ask them to feature your video as future blog post. You should seek out Yahoo Groups and should post your video for their members to see. Post your video on as many places as possible.
As you share your video among your social network and on forums, suggest people comment and rate on it. A high rated video will show up higher on search results, and if you target the right keywords will result in higher “targeted” views.
9 – Definitely submit your videos to popular social bookmarking websites such as Digg, StumbleUpon, and Del.icio.us – it can produce a heavy stream of increased traffic. Submitting to these sites will also help your video get indexed faster and provide extra link juice to increase your search engine rankings. One of the keys to effective social bookmarking is submitting other people’s content and not just your own. People who use these sites will see your profile and consider your account purely self-promotional or even worse they may see it as spam if all you are doing is submitting your own content. There is a lot of value in passing around quality information and even if the content isn’t your own, you can still be viewed as an authority if you are providing readers with valuable links to quality information.
Always inform the original video/content owner that you have submitted their work to a social bookmarking website. I do this, and I almost always get the favor returned!
Semi-automate your social bookmarking process by using this free site: http://www.socialmarker.com/, where you can submit your videos URL to 48 social bookmarking websites. Or you can automate the process using social bookmarking software.
You can use also use Posterous to distribute your videos across multiple blogs and social networking websites. The first thing you will want to do is set up accounts and a simple blog on these services: Blogger, Xanga, Tumblr, LiveJournal. (You will also have a blog auto-created for you on posterous). Send an initial e-mail to Post@Posterous.com The first one you send Posterous should be your “test” e-mail.
Place the word “test” in the subject line and just some random text in the email body. Posterous will automatically create a blog for you. You can change your blogs URL and create a username and account. In the top right hand corner of the screen, click on the “manage” link. Then, on the manage screen select “Autopost” of the left hand side. Click the “add service” button to add all of your various blogs.
Now you can e-mail posterous (email@example.com) and your videos will automatically be post on these various sites. Enter the title of your video in the subject line. Then copy and paste the description either before or after the video. Place the link to your video. Select anchor text, or keywords you are trying to rank for.
10 – Writing articles and submitting them to popular article directories can be a great source of additional views to your videos.
Doing this also provides backlinks to your video, resulting in greater and higher search results.
That’s about it. Please enjoy these techniques and if you have any other techniques to share, then please leave them in the comments!