Live video can help you motivate a crowd to tell their friends what’s happening, follow you on Twitter, buy a product, donate to a cause or get up out of their chairs and take action. The default app for recording videos on your smartphone lets you record, save and share, but some new apps crank up some extra features that allow you to expand your creativity and toolset. Applications like QiK and Ustream have turned ordinary people into citizen journalists, short film directors and even live concert producers. It has also put the ease and cost of marketing small business back in the hands of the people. VIVA LA REVOLUTION! All of these apps are available in the Android Marketplace and iTunes store.
Quick note – the featured image on this blog post was a photojojo iphone telephoto lens.
1 – QIK It costs a few billion dollars to launch a live TV network – just ask Oprah, or Ted Turner. However, you or your small business can launch one for virtually NOTHING! QIK is an app that I reluctantly did not check out until recently (it came preinstalled with my myTouch 4G) and it is kind of revolutionary. It makes live recording AND live broadcasting possible – and is as easy as pressing a button. The videos are stored in your account automatically. This account allows anyone in the world to watch the video you are shooting live, live at the same exact time. If you do that well, you are a Broadcaster. Period. Take a moment and imagine what you can do, either personally or for your business. Once the videos are shot, they can be saved, emailed, or shared to any website, blog, or social network. Nice.
2 – UStream
Ustream is yet another easy yet very powerful and effective app for pro’s and amateurs alike. Like QIK, your shot videos are stored online, where viewers can see what you are recording live as it happens, and share their thoughts about your show / video in real time. Boo Yah.
3 – Justin.TV
No, not me Justin. Through your webcam or mobile phone, it has many of the same services as QIK or Ustream. Using only your phone, or laptop cam, you can share your event, class, party or thoughts, live, to anyone in over 250 countries while they chat in real-time with you and with other viewers. Justin.tv makes it fun, easy and fast to gather and engage with a live audience. Check this one out!
4 – Bambuser
Bambuser is a startup from Sweden. I have an Android but I hear that this works very, very well on the iphone. Once your account is setup, you can add your other social networking profile info, like Twitter, YouTube, Facebook…so that your recording videos are share automatically to these services as soon as you go live. Give it a try.
5 – YouTube
Ok, this isnt a copout. You know Youtube, of course. And you should know that your Android and iPhone recorded videos can be shared automatically to YouTube too.
There are lots of options and these are the best. But There is actually much more to these applicationsthan just video streaming your baby’s first step (or your company’s meetings) and sharing this to the world.
Stay tuned for “Five creative ways to use video streaming applications on your SmartPhone”.