Medifast Video Campaign
Confident that video is the best way to tell a story, GKV Agency, a creative advertising, direct marketing, branding, digital and public relations firm out of Maryland, came to the cut company to film and photograph an integrated campaign for their client, Medifast.
Here is one short video of a larger video and photo campaign we produced for Medifast – a leading United States manufacturer and provider of clinically proven weight-loss and healthy living products and programs. The goal was to unveil the winners of its 5th annual Happy Afters weight loss success contest. We spent several days with these amazing people, learning about their dedication to changing their lives.
Six grand prizes were awarded:
Three nights in historic Charleston, South Carolina (including airfare, lodging, and ground transportation)
A professional makeover
A shopping session with a personal shopper
A chance to appear in Medifast’s national ad campaigns